Know what you want to achieve from exhibiting and commit to it!

Planning your participation at an exhibition or trade show is about knowing what you want to achieve, the purpose for exhibiting within your overall marketing strategy and organising your exhibition logistics.
Before making the commitment to exhibit, you need to set specific objectives. Consider why you might exhibit:

• Sales
• Customer Relationships
• Market Research
• Media Relations/PR
• Brand Building

Your exhibiting objectives need to be measurable and achievable. Setting ambitious targets is important but you need to be realistic. Keep it simple. You can measure success against each of the reasons above.